Build story
Real Estate Lead Distribution Platform
A production platform serving both sides of a marketplace. Rebuilt in four weeks, solo, with agentic coding. It runs in production today.
The architecture
It's its own service in its own repo, integrated with the company's main API for data. The core backend was never touched, so nothing other teams depend on was ever at risk. Most consulting engagements are this same shape — a new surface on the backend you already run.
What's inside
- A custom CRM, built around how the users actually work
- Self-service billing — card management, automatic retry on failed payments
- A two-sided marketplace
- A referral and affiliate program with automated crediting
- A partner portal with a public API and webhooks
- An escrow office product
- Revenue-share management for investors
- 20 Iterable journeys covering onboarding, activation and lifecycle, plus a self-guided product tour in-app
The seams went in early: swappable integrations, kill switches on anything that touches money, reporting from day one.
Built inside a full-time role. The approach is mine to show; the business specifics aren't — happy to walk through the architecture on a call.
← All work