Where this usually starts
Most people don't call me asking for software.
They call because something is costing them money and they can't quite see where.
These come up the most, across very different businesses.
You bought a CRM and your team still runs the real work somewhere else.
Two people type the same information into two different systems.
Customers email you for things they should be able to look up themselves.
A new hire waits a week for access, and someone who left last quarter still has a login.
Work stops because something is sitting in an inbox waiting for a yes.
The number you need Monday morning takes someone all of Friday to pull.
You hear about the problem from your customer first.
A payment fails and nobody notices until the customer is gone.
A lead comes in at six o'clock and nobody calls it until Thursday.
The process that matters most lives in one person's head, and nobody else can run it.
If one of those is yours, that's the conversation. It's usually a smaller fix than you'd
expect — and if it isn't, I'll tell you that instead.